Rebrand
Hoffer Group is a chain of hotels and bars located in England, comprising four accommodation establishments and two bars. The company is known for providing high-quality service at an affordable price.
CLIENT NEEDS
Hoffer Group approached us with the goal of revitalizing their entire visual identity to better reflect the high level of service offered at each of their establishments.
COLLABORATION AND RESULTS
After a careful analysis of their client base, we developed a new look that effectively communicates the quality and level of services offered by Hoffer Group.
The redesigned logomark incorporates elements from the company's past and present, creating a cohesive visual identity. The font choice enhances the luxurious yet friendly impression of the brand.
